The Coffee Bean & Tea Leaf
Established and family run since 1963, we were engaged to negotiate and obtain the rights to “The Coffee Bean & Tea Leaf” for Asia Pacific and the Middle East. Upon securing these we set about redeveloping the brand to suit the markets in these regions which included a complete redevelopment of their limited food and beverage menu while maximizing the potential of its signature “Ice Blended” range of drinks. Our client has today acquired the entire company and the formula which we successfully developed across Asia Pacific and the Middle East is now present at all CBTL locations worldwide. From a small California based chain of 30 outlets to a worldwide expansion of close to 800 stores in 10 years.